1. Home
  2. Blog
  3. How we build digital businesses?

How we build digital businesses?

Migrating from traditional marketing to target driven digital marketing 

Transitioning to digital marketing may seem challenging for traditional small business owners, but a step-by-step approach can make the process smooth and effective. Here’s a guide:

Step 1: Understand Your Audience

  • Analyze Your Existing Customers: Identify their demographics, preferences, and behavior. For example, if you run a saree shop in Gariahat, know if your customers prefer Instagram or WhatsApp for updates.
  • Segment Your Audience: Create customer personas (e.g., “college students looking for affordable fashion” or “housewives interested in premium fabrics”).

Step 2: Build an Online Presence

  1. Create a Google My Business Profile
    • List your business with accurate details, photos, and contact information. This boosts visibility in local search results.
  2. Establish a Website
    • Start with a simple website showcasing your products/services, location, and contact form. Use platforms like Wix or WordPress for ease of setup.
  3. Set Up Social Media Accounts
    • Choose platforms relevant to your audience. Instagram and Facebook are ideal for most small businesses in South Kolkata.

Step 3: Experiment with Basic Digital Tools

  1. Run Small Ads
    • Start with a small budget on platforms like Facebook or Google Ads. Use geotargeting to focus on customers in South Kolkata.
  2. Use Email and WhatsApp Marketing
    • Collect customer contact details and send updates about offers, events, or new arrivals. Keep it professional and engaging.
  3. Leverage Free Tools
    • Tools like Canva can help you design social media posts or banners.

Step 4: Offer Digital-Friendly Options

  1. Enable Online Payments
    • Use UPI apps like Google Pay or PhonePe. Advertise these options in-store and online.
  2. Consider Delivery or Pick-Up Services
    • Collaborate with local delivery providers or offer click-and-collect services to expand your reach.

Step 5: Educate Yourself and Your Team

  1. Learn Basics of Digital Marketing
    • Attend workshops, watch YouTube tutorials, or join online courses on social media marketing, SEO, and ad management.
  2. Train Employees
    • Teach staff how to handle digital inquiries, manage social media, and process online orders.

Step 6: Create Target-Driven Campaigns

  1. Define Clear Goals
    • Examples: Increase sales by 20% during Durga Puja or gain 500 new Instagram followers in three months.
  2. Use Analytics
    • Monitor campaign performance using tools like Google Analytics, Facebook Insights, or Instagram Insights. Adjust strategies based on data.
  3. Personalize Offers
    • Segment your audience and create tailored campaigns (e.g., discounts for first-time buyers or exclusive deals for loyal customers).

Step 7: Focus on Content

  1. Storytelling
    • Highlight your journey, behind-the-scenes content, or customer success stories.
    • Example: A sweet shop could showcase the making of “Nolen Gur Sandesh” during winter.
  2. Seasonal Marketing
    • Align your campaigns with festivals or events (e.g., “Buy 1 Get 1 Free” for Poila Boishakh or discounts during Durga Puja).

Step 8: Build Customer Relationships

  1. Engage Regularly
    • Respond to comments, messages, and reviews promptly.
  2. Encourage Reviews
    • Ask satisfied customers to leave positive reviews on Google or social media.
  3. Run Contests
    • Example: A clothing boutique could host an Instagram contest like “Best Festive Look.”

Step 9: Collaborate and Network

  • Partner with Influencers: Collaborate with micro-influencers in South Kolkata for local reach.
  • Engage with Nearby Businesses: Co-promote events or discounts to attract each other’s audiences.

Step 10: Measure and Improve

  1. Track ROI
    • Compare the cost of campaigns to the revenue generated.
  2. Learn from Mistakes
    • If a campaign underperforms, analyze why and make necessary adjustments.
  3. Stay Updated
    • Keep an eye on evolving digital marketing trends, such as AI-driven tools or new social media platforms.

Example Transition Strategy for a South Kolkata Business

Business Type: Traditional Saree Shop

  • Old Method: Flyers, newspaper ads, word of mouth.
  • New Method:
    1. Create an Instagram page showcasing saree collections with professional photos.
    2. Run targeted ads for women aged 25-50 in South Kolkata.
    3. Share video tutorials on saree draping or care tips.
    4. Offer a WhatsApp catalog for easy shopping.
    5. Collect customer feedback and use it in marketing materials.

By following these steps, traditional businesses in South Kolkata can not only reach a wider audience but also achieve measurable growth and profitability

To Sum UpTake Your Business Digital with Confidence!

If you’re ready to transition your traditional business into a thriving digital enterprise, we’re here to make it seamless. 

At Agile Digital Marketing, we specialise in building your online presence, driving sales, and connecting you with your ideal audience.

👉 Let’s Go Digital Together! Partner with us to transform your business for the digital age and unlock new opportunities for growth and success.Your digital journey starts here—let’s make it remarkable! 🚀