Let’s begin with a moment that struck a chord. During a routine discussion with a senior executive from a leading gypsum board manufacturer in Kolkata, I casually brought up marketing innovations. His reply? “Oh, we’ve got systems in place. We don’t need to market much.” He wasn’t wrong—at least not in 1995. But this is 2025, and the rules of the game have changed. Dramatically, in the age of AI, IoT, and hyper-connectivity, digital marketing in the manufacturing industry isn’t optional. It’s mission critical. Especially for forward-thinking Kolkata companies aiming to compete in a globalized, digitally driven B2B landscape.
