In the City of Joy, where tradition meets tech, B2B content marketing isn’t a buzzword—it’s a proven growth engine. Whether you're a SaaS startup nestled in Salt Lake Sector V or a legacy manufacturer in Howrah’s industrial heartland, content marketing helps you earn trust, shorten sales cycles, and close high-value deals faster.But what exactly is B2B content marketing—and how are top Kolkata businesses using it to generate sales-ready leads?Let’s break it down.
