B2B content marketing isn’t just a trend , it’s the fuel behind high-intent lead generation engines for Kolkata companies. Whether you're a SaaS startup in Sector V or a legacy manufacturing giant in Howrah, B2B content marketing helps you build trust, shorten sales cycles, and convert curious visitors into decision-ready buyers.But what exactly is B2B content marketing? And how are top businesses in Kolkata using it to drive leads?