The festive season in Kolkata is a golden window for beauty salons. With weddings, pujas, and parties around the corner, clients are actively looking for haircuts, facials, bridal makeup, and spa treatments. The question is: are they finding your salon online—or your competitor’s?If your answer is “not really,” it’s time to embrace strategic beauty salon marketing with a mix of paid Google and social media campaigns. Here’s a step-by-step guide to filling your chairs this festive season.