In today’s hyper-connected world, online reviews are no longer optional—they're digital word-of-mouth that make or break businesses. Whether you're a cafe in South Kolkata or a SaaS startup in Bangalore, customer opinions online are influencing buyer behavior long before your sales team gets a chance.As a Digital Marketer in Kolkata, I’ve worked with small businesses and local brands struggling to manage their online reputation. And guess what? It all comes down to how well they understand and leverage online reviews—and how effectively they integrate them with their local SEO services.Let’s break it down.
