As a marketer, the greatest challenge is to consistently deliver quality leads for your client. For an industry like real estate and a market like Kolkata, this becomes even more daunting. Real estate is a very demanding industry, and as a marketer, understanding your target audience and the purchase journey is very significant. From budget properties to properties targeted to the mid-segment as well as luxury real estate buyers, the industry heavily depends on digital advertising.Advertising on popular search engines like Google, as well as social media channels like Facebook, Instagram, and YouTube, is a hit with the city’s real estate companies.
