Running a hair salon in South Kolkata? Then you already know—festival season is make-or-break. From Durga Puja to weddings, your salon chairs should be booked solid. But here’s the truth: without the right performance marketing strategy, your dream clients may end up at the salon down the street.This is where hair salon marketing powered by performance campaigns comes in. Think Google Ads, Meta Ads, Local SEO, and Email—all working together to bring in high-paying customers who are ready to spend.Let’s break it down step by step.