Scaling your local travel tours agency with digital marketing strategy
The travel industry continues to thrive as people seek unique experiences and adventures. Starting a local travel tours agency is an exciting opportunity to turn your passion for travel into a profitable business. However, the key to success lies in effectively reaching and acquiring clients through digital marketing. In this guide, we’ll walk you through the essentials of starting your agency, leveraging owned, earned, and paid digital channels to attract clients, and using paid marketing to sell travel packages.
Reaching clients with digital marketing strategy: owned, earned, and paid channels
To grow your local travel tours agency, you need a balanced digital marketing strategy that leverages owned, earned, and paid channels.
Owned Channels
These are platforms you control, essential for establishing a direct connection with your audience:
- Website: Optimize your site for search engines with keywords like “local travel tours [your city]” or “affordable weekend getaways.” Ensure it’s mobile-friendly and includes an easy booking process.
- Social Media: Use Instagram, Facebook, and YouTube to showcase your tours. Post captivating visuals, client testimonials, and behind-the-scenes content to build excitement.
- Email Marketing: Build a mailing list by offering free travel guides or early bird discounts. Use email campaigns to share updates, promotions, and personalized recommendations.
Earned Channels
These channels enhance your credibility and expand your reach:
- Customer Reviews: Encourage clients to leave reviews on Google, TripAdvisor, and social media. Positive reviews boost trust and attract new customers.
- Social Media Mentions: Collaborate with travel influencers or bloggers who can share their experiences with your tours. Their followers trust their recommendations, driving interest in your services.
- Media Coverage: Pitch unique travel stories or trends to local media outlets to gain exposure for your agency.
Paid Channels
Paid channels help you scale quickly by targeting the right audience:
- Google Ads: Use Google Ads to target travelers searching for terms like “best local tours near me” or “weekend tours from [your city].” Highlight unique aspects of your packages in ad copy.
- Social Media Ads: Run ads on Facebook and Instagram to reach potential clients. Use carousel ads to display multiple destinations or packages and video ads for immersive storytelling.
- Travel Aggregators: Advertise on platforms like Booking.com or TripAdvisor to reach clients actively searching for tours.
Selling travel packages with paid digital marketing strategy
- Targeted Campaigns: Use detailed audience targeting options available on platforms like Meta (Facebook and Instagram) and Google. Focus on demographics, travel interests, and location to reach people planning their next trip.
- Retargeting Ads: Re-engage website visitors who browsed your packages but didn’t book. Retargeting ads remind them of your services and encourage them to complete their booking.
- Seasonal Promotions: Launch campaigns tied to holidays, festivals, or peak travel seasons. Offer limited-time discounts or exclusive packages to drive urgency.
- Dynamic Ads: Use dynamic ads to show personalized travel packages based on a client’s past searches or preferences.
- Influencer Collaborations: Partner with travel influencers to promote specific packages. Their endorsement can drive significant traffic and conversions.
Let Agile Digital Marketing help you grow your travel tours agency
Starting a local travel tours agency is just the beginning. To thrive in a competitive market, you need a digital marketing strategy that sets your brand apart and consistently attracts new clients.
At Agile Digital Marketing, we specialize in helping businesses like yours grow. From crafting a captivating online presence to executing high-converting ad campaigns, we offer tailored solutions to boost your visibility and maximize bookings.
Ready to take your travel tours agency to the next level?
Contact Agile Digital Marketing today and let’s embark on a journey to grow your business, one client at a time!
