B2B digital marketing (business-to-business digital marketing) refers to strategies used by companies to market their products or services to other businesses online. Unlike B2C, it focuses on logic-driven decision-making, longer sales cycles, and value-based messaging. In Kolkata’s vibrant B2B landscape—spanning SaaS startups, IT firms, exporters, and consulting services—LinkedIn has emerged as the epicenter of growth-driven digital outreach. Let’s explore how Kolkata companies are riding the LinkedIn wave to amplify their B2B digital marketing game.
