Emotions are crucial for building successful food brands

 "A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." - Scott Cook, Co-Founder of Intuit

Living in the times of social media, brands never had it this exciting! You are now blessed with the immense power to impact the lives of so many people-all by just spreading the good word on social media. Amplification is not a difficult art,however,as a business, you need to be a little patient and “touch the right chord "of your audience.

You must know what they like about you and moreover, you must pick the right time and right method to reach them with the right message. Seems a lot of “rights” to take care off, right?

Actually, it's pretty simple, and through this blog I am going to tell you how you can woo more customers for your local food business?Interesting,isn’t it? Let's dive deep.


Do you need a “sense of humor” to attract more customers to your food joint?

Humor has the power to captivate and entertain your audience. By using humor in your social media posts, you can grab the attention of users scrolling through their feeds and encourage them to engage with your content. Likes, comments, and shares can increase the visibility of your posts and expand your reach to a broader audience, thus enhancing the possibility of reaching more customers.

When you infuse your social media content with humor, it sets your food joint apart from competitors and makes it more relatable and approachable. We tend to remember brands that make us laugh or smile, which can lead to increased brand recognition and recall. People coming across something funny on social media are more likely to share it with their friends and followers, which can lead to organic reach and increased exposure for your food joint. 

This can result in new customers discovering your brand through word-of-mouth.

When we establish an emotional connection with our audience, it creates a positive association with the brand. By evoking positive emotions, you can build a deeper connection with customers, fostering loyalty and encouraging repeat visits to your food joint. If you create a particularly funny or clever post, it can spread rapidly across social media platforms, reaching a large audience within a short period. This can generate significant buzz around your food joint and attract new customers who are intrigued by your humorous approach. Such posts have high virality potential.

How can I attract high value customers to my food joint?

Are you worried that although your restaurant has a steady flow of people regularly, most of them are not spending as much as you would like them to? Or, in other words, you are not attracting the high value clientele that your competitor across the road is enjoying?

Well, we have got something that might just tilt the coin in your favor.

With a visually driven platform like Instagram, focus on sharing high-quality photos and videos of your food, ambiance, and dining experience. Invest in professional photography or learn to take appealing pictures that showcase the appetizing and appealing aspects of your dishes. Use consistent colors, filters, and visual elements that represent your food joint's unique style. This helps create a recognizable brand presence and fosters a sense of professionalism and quality.

You can tell stories about your food, share interesting facts or anecdotes, or ask questions to encourage interaction and build a connection with your audience. Use relevant hashtags to increase the discoverability of your posts.

Give your audience a glimpse into the behind-the-scenes action of your food joint. Share photos or videos of your chefs preparing dishes, highlight locally sourced ingredients, or showcase the passion and dedication that goes into creating a memorable dining experience.

Partner with influential food bloggers, local influencers, or micro-influencers in your area who have a strong following and align with your brand values. Invite them to dine at your food joint and share their experiences on their Instagram accounts. This can introduce your restaurant to their audience and generate buzz around your offerings. You can also encourage your customers to share their dining experiences and food photos on Instagram using a branded hashtag. Repost user-generated content on your own account, giving credit to the original creator. This not only showcases satisfied customers but also acts as social proof and attracts new customers.

Leveraging Instagram Stories and Live Videos to provide real-time updates, sneak peeks, and exclusive content is another smart idea. Use features like polls, quizzes, or behind-the-scenes footage to engage your audience and make them feel involved in your food joint's journey. Reward your Instagram followers with exclusive offers, discounts, or giveaways. Run contests or promotions specifically for your Instagram audience, encouraging them to tag friends, like, or comment on your posts. This creates excitement, increases engagement, and attracts potential high-value customers.

You can collaborate with complementary local businesses, such as wine shops, coffee roasters, or dessert shops, for cross-promotions. You can feature each other's products or offer joint deals to attract customers who appreciate the local food scene.
Always remember to analyze these data for future such marketing activities. Data driven strategies tend to attract the right people to your business and give higher returns on your marketing spends.

For more such strategies,tips,tricks to promote your food business,contact Agile Digital Marketing. Schedule a Consultation Now.