Promoting Outliers with Digital Marketing: Agri-Tech Business

"It's your farm; it's your story. Take the opportunity to share it." - Jen Koukol

What are Outliers?

Outliers refer to companies, technologies or strategies that stand out from the norm and achieve exceptional results. They push the boundaries of traditional approaches and disrupt the industry with their innovative solutions and marketing techniques.

There is a plethora of topics that is presently trending in the AgriTech industry. We will try to cover some outliers here.

1.Precision Farming Technologies: Companies that leverage advanced technologies such as satellite imagery, drones, sensors, and data analytics to optimize crop production and resource management. They have revolutionized farming practices by providing real-time data insights, enabling farmers to make informed decisions and increase productivity.

2.Vertical Farming Systems: Innovators who develop and promote vertical farming systems utilize controlled environments, hydroponics, and LED lighting to grow crops in vertical stacks or urban settings. They have redefined traditional agricultural methods and address challenges related to land scarcity, climate change, and urban food security.

3.Direct-to-Consumer Models: Startups that attempt to disrupt the traditional supply chain by connecting farmers directly with consumers through online platforms. They offer farm-to-table experiences, enabling consumers to access fresh, locally sourced produce and build direct relationships with farmers. They leverage digital marketing and e-commerce strategies to reach and engage with their target audience.

4.Smart Irrigation Solutions: Companies that have introduced smart irrigation systems are those with real-time monitoring, soil moisture sensors, and automated watering schedules. They optimize water usage, reduce water waste, and increase crop yields by providing farmers with precise irrigation management tools.

5.Plant-Based Food Brands: Businesses that focus on plant-based alternatives to traditional animal-based products, catering to the growing demand for sustainable and ethical food choices. They leverage marketing strategies to promote their products as healthier, environmentally friendly alternatives, appealing to conscious consumers.

6.Farm Management Software: Technology companies that offer comprehensive farm management software solutions, integrating data management, analytics, and operational tools. They streamline farm operations, enable data-driven decision-making, and enhance efficiency in areas such as inventory management, crop planning, and financial analysis.

7.Agricultural Robotics: Innovators developing robotic solutions for various agricultural tasks, including planting, harvesting, and weed control. They leverage robotics and automation to reduce labor costs, improve efficiency, and address labor shortages in the agricultural industry.

8.Sustainable Packaging Solutions: Companies that focus on developing eco-friendly packaging materials and solutions for the agricultural sector. They emphasize sustainability and reduce environmental impact by offering biodegradable, compostable, or recyclable packaging options.

9.Blockchain Applications: Startups exploring blockchain technology for supply chain transparency, traceability, and trust in the agritech sector. They leverage blockchain to enhance food safety, reduce fraud, and build trust among consumers by providing verifiable information about the origin and quality of agricultural products.

10.Community Engagement Initiatives: Agritech companies that prioritize community engagement and social impact by implementing initiatives such as farmer training programs, rural development projects, or sustainable farming education. They foster long-term relationships with farmers, promote sustainable practices, and differentiate themselves through their commitment to social responsibility.

While this is not an exhaustive list, it is definitely a comprehensive one. You should remember that to successfully engage with the audience for such companies, a robust social media communication plan should be in place.

In the next section we will discuss some of the techniques through which we promote such companies, build visibility and reliability for their offerings and close sales for their products or services.

What are some Digital Marketing strategies to promote Outliers?

As an agritech brand, you need to identify and showcase your unique value proposition. This may stem from what sort of a player you are in this industry.

Next you need to highlight how your innovative approaches, technologies, or business models have led to significant growth or positive outcomes. Develop case studies or success stories that demonstrate impact and exhibit how they can inspire and guide other businesses in the sector.

Position your business as a thought leader by leveraging your core expertise. Invite collaborators to contribute to webinars, podcasts, blog posts, or industry conferences as guest speakers or panelists.Their unique insights and experiences can help establish your brand as a reputable authority in the agritech space and attract attention from key stakeholders.

Collaborate with similar businesses to co-create content such as blog posts, videos, or research papers. This can bring together different perspectives, enhance credibility, and reach a wider audience. 

Leverage industry events and conferences to showcase success stories. You can also host panel discussions, keynote speeches, or fireside chats featuring collaborators. Organizing such events can attract attention from industry professionals, potential customers, and investors. 

Create awards or recognition programs that celebrate and acknowledge milestones or landmarks reached. Associating your brand with these awards can position yourself as a supporter of innovation and success in the industry. You can promote content such as videos, infographics, or interviews, that showcases unique approaches and positive impact with targeted social media campaigns.

Well-crafted social media campaigns will assist in positioning your business as an inspiration and benchmark for the industry. Strategic alliances will help you build presence and scale in your domain.

For more such digital strategies to augment your agritech business in both scope and scale, get in touch with Agile Digital Marketing. Schedule a Consultation Now.