“Don’t wait to buy real estate. Buy real estate and wait.” -Will Rogers 

When it comes to selling unused inventory in the real estate sector, there are a few digital marketing techniques that prove effective.Let us look at some of them and see how they can help you sell your unsold real-estate inventory.

Digital Advertising

Use digital advertising platforms like Google Ads or Facebook Ads to target potential buyers who may be interested in your unused inventory. You can target based on demographics, location, interests, and behaviors to ensure your ads are reaching the right audience.

Email Marketing

Create email campaign to promote your unused inventory to your existing email list of potential buyers. Use engaging subject lines and personalized messaging to grab their attention and entice them to take a closer look.

Social Media Marketing

Use social media platforms like Facebook, Instagram, and LinkedIn to showcase your unused inventory to potential buyers. Post photos and videos of the properties, provide detailed descriptions, and include relevant hashtags to reach a wider audience.

Content Marketing

Create informative blog posts or videos that highlight the features and benefits of your unused inventory. This can help to educate potential buyers and build trust with your audience.


Use remarketing tactics to target users who have previously visited your website or engaged with your content. By showing them targeted ads, you can increase the likelihood of conversion, making it easier for potential buyers to take action.

How search engine marketing helps the Real Estate business?

Search engine marketing can be a highly effective strategy for real estate businesses looking to increase their online visibility, generate leads, and drive conversions. Here are some ways in which SEM can help in the real estate sector:

a diagram of a search engine marketing

Targeted keyword research

SEM allows you to conduct targeted keyword research to identify the specific search terms and phrases that potential buyers or renters are using when searching for properties. By targeting these keywords in your ads, you can reach a highly engaged and relevant audience.

Local targeting

Real estate is a local business, and SEM allows you to target specific geographic locations where you have properties for sale or rent. This can help you to attract potential buyers or renters who are searching for properties in a specific area.

Ad customization

With SEM, you can customize your ads to target specific types of properties, such as condos, townhouses, or luxury homes. This can help you to reach a more targeted audience and increase your chances of generating high-quality leads.

Landing pages

SEM campaigns can be optimized with specific landing pages on your website to match the ad's messaging, providing a seamless user experience. This can help increase the likelihood of conversion, making it easier for potential buyers or renters to take action.

Data-driven decision-making

SEM provides a wealth of data on how your campaigns are performing, including click-through rates, conversion rates, and cost per click. By analyzing this data, you can make data-driven decisions to optimize your campaigns and increase ROI.

Social Media Marketing also helps in more Sales

a blue background with buildings and icons

By targeting specific demographics, locations, and property types, and using retargeting and lead generation strategies, you can optimize your campaigns to maximize ROI and grow your business.Paid social media marketing can be a powerful tool for real estate businesses to increase their online visibility and generate high-quality leads. 

So,which is the right digital strategy for my real estate business?

Choosing the right digital marketing strategy for your real estate business requires careful planning and research. By identifying your business goals, understanding your target audience, considering your budget and resources, researching digital marketing tactics, and testing and measuring your efforts, you can create a comprehensive and effective digital marketing strategy for your real estate business.  

There are a variety of digital marketing tactics available, including search engine optimization, social media marketing, email marketing, content marketing, pay per click marketing and more. Research these tactics and consider which ones are most likely to help you achieve your business goals and reach your target audience. 

Finally, it always helps if you work with an expert digital marketer who can help you realize your goals.

At Agile Digital Marketing, we have years of deep-dive digital marketing experience to help you. Now grow your business with Scalable solutions for business dominance.